Every narrative in the race, traced to its source.
A war-room dashboard built on licensed news, broadcast and social data. Who owns which issue, which narratives are moving, where false claims are spreading and what to watch tomorrow. Every chart element opens the posts behind it.
Inside a signal room.
A working sample on illustrative data: a fictional race, seen from one party's war room. Click any day, bar, bubble, story or claim to open the documents behind it. Scroll inside the panel for more.
Every tracker, module by module.
A full election tracker runs to 17 modules in five layers, read in the order a war room needs them. Each is built in the language of the race, with English one click away. Pick a module to see what it answers.
Overview
Share of voice, net sentiment, the day's top five stories and active alerts on one screen.
Every chart element in a tracker opens its top source documents, with outlet, date, reach and a link to the original.
Rules we build by.
Election data is contested by design. These are the rules that keep a tracker useful to the people reading it under pressure.
Equal weight
Every candidate gets the same visual weight and the same modules. No adjectives about candidates, ever.
Confidence stated
Every reading ends with a confidence level, low, moderate or high, in the language intelligence analysts use.
Sources graded
Top sources carry a reliability grade, so a wire service and an anonymous account never look alike.
Criticism is not disinformation
Accurate criticism keeps its own class and is never removed or relabelled.
Gate before build
Language, platform and regional coverage are checked before a single chart is drawn.
A person decides
Nothing in a tracker is an instruction. It carries a human-review line on every tab.
In one national race we tracked, X carried about 95% of measured volume for one candidate over two weeks. The tracker says so on the page instead of pretending the platforms are balanced. Coverage limits are part of the product, not a footnote.
Who it is for
Parties and campaigns
Message testing in the wild, issue ownership and opposition narratives, day by day.
Government offices
Public mood, scheme delivery and false claims, read before they become a crisis.
Agencies
A tracker you can put in front of your own client, with every number sourced.
Embassies, risk and investors
An outside read on a race that moves currencies, contracts and policy.
Scope a tracker for your race.
From $2,000 a month. Tell us the race, the languages and the date, and we'll come back with a scope. All work follows our acceptable use policy.