Numbers you can put in front of a board.
Category research built on social, broadcast and news data. Volume, narrative, audience concern and channel, with the basis of every figure stated on the page it appears.
Every figure wears its label.
A dashboard gives you a number. It rarely tells you whether the number is safe to repeat. Ours does. Pick a label to see what it means.
How many public posts and articles discussed the category this quarter, and on which platforms.
- Basis
- Counted from the licensed corpus for a stated window
- You can
- Quote it, with the window and the source
- On the page
- A solid label beside the figure
Whether price or safety is driving the negative conversation about a product line.
- Basis
- An analyst's reading of a coded sample of posts
- You can
- Use it to direct attention, with its confidence level
- On the page
- An outlined label and low, moderate or high confidence
How much of the conversation happens in private groups, Stories and messaging apps.
- Basis
- Not visible in licensed data
- You can
- Plan around it. Don't estimate it
- On the page
- A dashed label and a dedicated gaps page
What's in a report.
Eight parts, in the order a leadership team needs them. Delivered as a board-ready deck.
- The market frameSize, structure and the brands that matter, from published sources.
- Volume and trendHow much the category is discussed, where, and which way it's moving.
- Narrative mapThe stories the category is being told through, ranked by reach.
- Audience concernsWhat buyers worry about, ask for and complain about.
- Channels and voicesWhere the conversation happens and who moves it.
- Brand by brandShare of voice and tone for each named competitor.
- GapsWhat the data could not see, stated plainly.
- MethodEvery query, window and definition, so the report can be rerun.
Priced per question, not per seat.
Reports start at $5,000. Scope sets the final price: how many brands, languages and regions the question needs.
Category read
$5,000per report, to startOne category, one market, one language set. A focused read for a single decision.
Contested category
Scopedquoted on your briefSeveral brands, languages or regions, with deeper narrative and audience work.
Standing coverage
Scopedquoted on your briefA category tracked through the year, with quarterly reads and alerts in between.
- We don't run survey panels.
- We don't estimate sales or retail data we can't see.
- We don't publish a figure we can't source.
Ask the question your board will ask.
Name the category and the decision. We'll come back with the scope, the timeline and what the data can and can't answer.